Cookies Policy

What are cookies and what do they do?

Balcia Insurance SE (we, Balcia) uses cookies on Balcia’s website to save time and make your browsing experience more efficient and enjoyable, as well as for analytical and marketing purposes.

Cookies are text files that are stored by the website in the browser’s file directory of your computer or mobile device when you open the site. Each cookie includes the name of the website and a unique ID. Cookies operate like a memory of the website to help us to remember you and your preferences the next time you visit our website, for example, your selected language or region, so that you would not have to specify them each time anew.

Cookies also allow tracking the website visiting statistics, time spent on our website and what you do on our website (for example, which pages you visit and which buttons you click on), it helps us to understand what visitors like about our website and how we can make it more attractive for other visitors.

Cookies make the interaction between visitors and websites faster and easier. Without cookies, it would be very difficult for a website to remember the user's preferences or registration details for a future visit.

How do we use cookies?

On our website we use 'persistent' cookies that remain on your device until you erase them, or they expire, and the 'session' cookies – they will be erased when you close your internet browser.

We use cookies to personalize content and ads, to provide social media features, and to analyse our data traffic.

Necessary cookies

Necessary cookies are placed on our website by default. We need necessary cookies to help us run our website, and to help us detect any problems with it, as well as to remember our users while they are browsing our website. For example, we use a cookie that tracks your cookie privacy preferences so that we do not place analytics and advertising cookies if you do not want us to. This type of cookie will remain on your device even after you have stopped browsing the website so we can make sure we comply with our legal and regulatory obligations. Such cookies are used by us on the basis of Balcia's legitimate interest (Article 6(1)(f) GDPR), which is to inform You about our activities with the help of our website.

Statistics and advertising cookies

These allow us to recognise and count the number of visitors to our website, and see how visitors browse our website, so we can understand how our website content is performing and improve it. We use third party cookies for this purpose.

Advertising and analytics cookies also allow us to see what pages and links you have visited so we can provide more relevant ads. We may share this information with third parties, such as Google, Meta and LinkedIn, for the same purpose, they may combine this data with other information you provide to them or that they collect when you use their services. We also allow our trusted partners to place cookies or similar technologies for this purpose on our website. We only use non-essential cookies and similar technologies if You have given Your consent. Your consent is voluntary and You can withdraw it at any time. In addition, You can voluntarily decide at any time which type of data processing You would like to allow. The withdrawal of consent will not affect the lawfulness of the use of cookies and similar technologies made on the basis of consent before its withdrawal.

What cookies do we use?

To see which specific cookies we use on our website, the purposes for which we use them and their storage period, please click here to get to our cookie banner.

In addition, please note that with Your consent We are using the following marketing services which transfers, processes and stores the data collected outside the European Union:

Google Analytics, Google Enhanced Conversations and Meta Conversion API

We use Google Analytics on our website to improve the quality of the website content and tailor the content to your needs. Google Analytics is widely used traffic analytics tool that allows website owners to get deep and real time insight into how their site is being used, how much, and by whom. Google Analytics is like a map of our website that shows us how You behave when on our website. This gives us insight into our domain’s performance and lets us optimize it. You can find more information on Google Analytics here.

We use Google Enhanced Conversations and Meta Conversion API on our website to improve the accuracy of our web analytics and marketing activities in Google and Meta. Google Enhanced Conversions and Meta Conversion API send hashed first party data from our website to the channels in a privacy safe way.

Data that is collected with Google Analytics and Google Ads is transferred to, processed, and stored by Google (United States of America (U.S.)). U.S. state authorities have access to this personal data, and Google may use this personal data for any of its own purposes. Data protection safeguard level in the U.S. is not the same as in the European Union.

Data that is collected with Meta (Meta Platforms Ireland Ltd. or Meta Platforms, Inc.) may be transferred or transmitted to, or stored and processed in the U.S. or other countries for the purposes of maintaining and monitoring the infrastructure of the services, ensuring security protections, analyzing how services perform and other analytics purposes. Data protection safeguard level in the U.S. is not the same as in the European Union.

Can I change my cookies’ preferences?

Yes. You can manage your cookies preferences by clicking here. You can also manage your cookie preferences through our pop-up cookie banner that appears when you first visit the website.

You can also manage your preferences by changing your browser settings on your device to refuse the use of all or some cookies. However, if you block all cookies (including necessary cookies), you may not be able to use all or some parts of our website. You may also find that you are shown information on our website that is less interesting to you.

You can find more information here.

Please note, other organisations, such as advertising networks, may also use cookies to track you across different websites. We have no control over these cookies.

If we change the cookies we use, we will update our cookie banner and this Cookies Policy if necessary. You always can find the latest version of this Policy on our website.

You can find more information on how we process personal data in our Privacy Policy.

This version of the Cookie Policy has been updated on 26.06.2024.